An artisanal food market in our high street had lots of interesting foods on display. We bought a slice of this really excellent Swiss Gruyère - with the graphics printed on the top being so nice you knew the cheese would be equally good (just like back in the days of vinyl, LP record sleeves used to have ace covers for good music and crap for crap).
Also in the shopping bag went hand made soaps, ecological olive oil, a butifarra con setas (a Catalan sausage with mushroom) and I only passed on the horse ham, which looked like a solid piece of dark red tuna, as I'd run out of money.